Search Engine Submission – What To Look For When Selecting An Australian SEO Company

Every business owner I’ve met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn’t have a website then they might as well pack their bags and retire to the social security queue.

Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy.

In accepting this, you may choose to have a new website developed with all the bangs and whistles. But beware; unless your site can be found amongst the millions of web pages now shown on the Internet, your time and resources have been wasted.

That’s why a Search Engine Optimiser is essential in maximising your chances of online success. Search Engine Optimisation in it’s simplest form is the practice of fine tuning your website to achieve the highest possible position in the search results when a person searches for information using a search engine.

In this article I will highlight the does and don’ts of selecting a credible and effective SEO company. There are a number of points to be considered when making this decision.

Including:

Q. How can I judge if the SEO Company will produce what they say?

A. In answering this question, be aware of the following when either talking to them or reading their sales pitches.

1. No reputable SEO company will submit your website to more than 30 odd major search engines and indexes. These major search engines and directories feed their search results to the million or so other so called “search engines”. Submissions to a greater number is quite unnecessary and a certain indicator of a lack of professionalism.

2. Be wary of any claim that your site will be submitted to thousands of search engines. It is more than likely that these submissions will be made to what we call FFA websites. These are not search engines at all, but rather a kind of link exchange website. As a result, your email server may be flooded by huge amounts of unwanted email. In short, stay well away from any SEO making such claims.

3. Ask any prospective SEO to detail the successes they have had with their previous clients submissions. In being aware of these successes, your confidence in the ability of the SEO to maximise your website effectiveness will increase.

Q. How can I know if these website submissions are genuinely being done?

A. Unfortunately, in reality, you can’t. Be certain to ask for a list of search engines and directories where submissions will or have been made. Any reputable SEO company will supply you with a written monthly report highlighting the search engines to which your site has been submitted, the submission dates and progress of your website rankings. If, after 3 months, your website ranking hasn’t improved then it is more than likely that optimisation isn’t occurring and even doubtful whether the promised website submissions have even been made.

Q. How long before I can reasonably expect my search engine ranking to improve?

A. Usually, as a rule of thumb most of the major search engines will take up to 3 – 4 months before they will index your website. This is not always the case. Recently, I submitted my website to the Google Directory and indexation occurred the same day. The waiting time for indexation is unpredictable, but be prepared to allow 3-4 months.

Q. Will my SEO Company notify me when a search engine has added me to their index?

A. Yes. You should be notified within days of your website being indexed and at the very least at the end of each month.

Q. How will my SEO company optimise my website for submission to the search engines and Directories?

A. Basically, a good SEO will make your website as search engine friendly as possible. This will involve changing the text and html code behind your website. Simply, when the search engine robot enters your website it finds it very easy to determine what your website is about. The correct keywords and meta tags will have been placed within your site, to ensure that the robot is able to collect and pass off information with speed and accuracy. This results in a much improved rank for your site; higher than would ever have been achieved without optimisation.

Your SEO will also optimise each page differently so that the robot will include more than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you would hope that when someone uses a keyword search for “new tyres”, your website would be within the first 30 results. But on the other hand, another page of your website may be about wheel alignments. You would certainly hope that another searcher using a search phrase “wheel aligners” would get results pointing to that relevant wheel alignment page.

Your website success is completely determined by effective search engine optimisation . It is pointless investing time and resources developing a website without consideration to how your prospective clients will find you. It is no different to burning $50 notes.

I hope you have found this short article useful and that I have helped you decide on a great SEO company. Of course, there are many more things to watch out for; but you are now aware of the main ones. Keep them in mind and you will get the results you are after.

Tags: Google, Search Engine, SEO, Website

SEO Duplicate Web Content Penalty Myth Exploded

The “duplicate content penalty” myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. The myth is that search engines will penalize a site if much of its content is also on other websites.

Clarification: there is a real duplicate content penalty for content that is duplicated with minor or no variation across the pages of a single site. There is also a “mirror” penalty for a site that is more or less substantially duplicating another single site. What I’m talking about here is the reprint of pages of content individually, rather than in a mass, on multiple sites.

Another clarification: “penalty” is a loaded concept in SEO. “Penalty” means that search engines will punish a website for violations of the engine’s terms of service. The punishment can mean making it less likely that the site will appear in search results. Punishment can also mean removal from the search engine’s index of web pages (”de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

* PageRank. Many thousands of high-PageRank sites reprint content and provide content for reprint. The most obvious case is the news wires such as Reuters (PR and the Associated Press (PR 9) that reprint to sites such as http://www.nytimes.com (PR 10).

* The proliferation of content reprint sites. There are now hundreds of websites devoted to reprint content because it’s a cheap, easy magnet for web traffic, especially search engine traffic.

* Experience. I’ve seen significant search engine traffic both from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

When I first started distributing content for my main site, I was stunned by the highly targeted traffic I got from visitors clicking on the link at the end of the article. Search engine traffic also slowly increased both from the links and from having content on the site.

But I was even more stunned with the search engine traffic I got when I started putting reprint articles on the site in September. I had written quite a number of reprint articles for clients and accumulated a few webmaster “fans” who looked out for my articles to reprint them. I wanted to make it easier for them to find all the reprint articles I had written.

I didn’t want to draw too much attention to these articles, which had nothing to do with the main subject of the site, web content. So I secluded the articles in one section of the site.

The articles got a surprising amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be in the article word for word.

Why was I surprised with all the search engine traffic?

1. The articles had so little link popularity. The link popularity to the articles came primarily from a single link to the “reprint content” page from the homepage, which linked to category pages, which linked to the articles themselves–three clicks from the homepage. The sitemap was enormous, well over 100 links, so its PageRank contribution was minimal. Since these articles were on the site such a short time I strongly doubt they got any links from other sites.

2. The articles had so much competition. These articles had been reprinted far more widely than the average reprint article, which is lucky if it makes it into a few dedicated reprint sites. As part of my service I had done most of the legwork of reprinting my clients’ articles for them. In fact, I guarantee at least 100 reprints on Google-indexed web pages either for each article or group of articles. So that’s up to 100 web pages, sometimes more, that were competing with my web page to appear in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You would think Google would just pick one web page with the article as the authoritative edition and send all the traffic to it.

But that’s not how Google works. All the search engines look at factors beyond just the content on the web page. They look at links. Google, at least, claims to look at 100 factors total. Many of these must relate to the content on the page, but not all of them.

The whole experience has given me great insight into what factors Google uses in addition to what we would consider the page itself, and the relative importance of each.

* Web page titles (the one in the html title tag) are extremely important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title as the web page title. Set yourself apart by creating unique five-to-ten-word web page titles that include target keywords.

* Content tweaks. You can also introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.

* Intra-site link popularity and anchor text (that is, for links to the article page from other web pages on the site) are also important. If you can’t link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (try putting all your site policies on a single page).

Reprint articles, like the search engine traffic they bring, cost nothing. Don’t look a gift horse in the mouth. Forget the “duplicate content penalty.” Get in on content reprints and share the search engine wealth.

Tags: Google, Search Engine, SEO, Website

Collect Immense Profits with SEO Services

If you have a powerful business with attractive services, cent percent customer satisfaction but don’t have that required punch to boost your business. Well put your fear to rest since e-fuzion services is here for you. With advent and of the internet, various promotional methods have popped up that not only boost your business but also give it the required punch. SEO Services Delhi consultancy is a one stop shop for all your business and promotional needs as we have our expert professionals working in the field of online marketing and providing your business that extra punch over your competitors. Now SEO Services Delhi consultancy exposes with online advertising go hand in hand and provide a solid base to your business. When online advertising came into being it was limited to a few methods such as sending e-mailers, news letters, e-brochures etc.. But now strategy is changing with time and this has been adopted by e-fuzion turning it into a full service on line advertising agency providing a wide range of internet advertising services and strategies for the betterment of your online business.

e-fuzion knows and understands that what might be god for some one may not be fruitful for the other and thus, before crafting and online advertising campaign we analyze your business and its current status. That’s why within a short span of time we have gained the status of being one of the foremost SEO Services Delhi Consultancy. e-fuzion with its online adverts have boosted many a company to the forefront and is currently making path breaking progress in interactive marketing and online advertising specialize in internet marketing consulting.

Tags: Profit, SEO

The Best Way How To Improve Link Popularity

There are many ways how to improve link popularity. If you are webmaster who is hungry for better ranking in search engines, this article was written for you. There are hundreds of factors which determine your search engine position. Except on-page factors there are off-page factors too. And these factors seem to be most important for big search engines like Google, Yahoo! and MSN.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let’s say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (seo) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner’s website. Yes, you are right — link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let’s answer this important question: What is easier — get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let’s look at another factors used by search engines to determine the value of back links. You have probably heard terms “one-way” and “reciprocal” links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn’t link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don’t renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don’t forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

Tags: Google, MSN, Register, Search Engine, SEO, Tactics, Website, Yahoo

Search Engine Secrets – Get Top Listings On Google and Yahoo!

Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines – Guaranteed.

Did you believe this? If your like me you’ve probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.

The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you’ll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.

So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT – yes that’s right… content is still king… the more you try to fool search engines the more damage you’ll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don’t fall pray to the hype and false claims.

Here’s the big Search Engine Secret

Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out… if anyone tries to tell you different or convince you otherwise – put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.

How to improve your chances in the search engines rankings:

*** Know your top keywords.. Use Yahoo’s Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us〈=en_US or Goggle’s Sandbox https://adwords.google.com/select/main?cmd=KeywordSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords – don’t loose them… you will use these over and over and over again.

*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don’t mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.

*** Don’t over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.

*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google’s Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites – but don’t pay too much. You can also use Alexa Traffic Rank or their toolbar – http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.

*** Install Link Exchange Software… but be selective about the link exchanges you approve.

*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 10 pages.

*** Use Google XML Site Maps or find and company that will create one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html

*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the site map into separate pages.

*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.

*** Check for broken links and correct HTML.

*** If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don’t use “&id=” as a parameter in your URLs, as Google does not include these pages.

*** Keep the links on a given page to a reasonable number (fewer than 100).

*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the spiders from content you want included.

*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.

*** Revisit your keywords on a regular basis. There are a 1000’s ways to search for the same thing, search patterns change from time to time. You’ll want to keep up with those changes.

*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the “Natural Listings”, yet they may not be easy to find. You can find Google’s ADD URL here http://www.google.com/addurl/?continue=/addurl

*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories – Inclusion in this directory gets you links in 1000’s of other sites. DMOZ is also the directory Google uses. http://directory.google.com/

WHAT NOT TO DO.

– Don’t Use hidden text or links
– Don’t Use doorway or gateway pages.
– Don’t Use pages that redirect users to other places.
– Don’t use any type of cloaking technology – no matter how great it sounds. It might work for a short time – but you will get caught.
– Don’t use Flash content for important information. Flash is an application that is completely invisible to most search engines. Flash is good for animations and other page elements – not for an entire site unless you also have an html version.
– Don’t Use Misleading or overly repeated words
– Don’t Use Bait and Switch tactics… they don’t work.
– Don’t Use Duplicate sites or pages
– Stay away from Free For All or Link Farms schemes, as these will only hurt you.

There are many things that affect your rankings then just the content on your pages, so DON’T obsess about being #1 – you may never get there no matter what you do. Your time is better spent operating your business in areas you have more control over.

Following the above guidelines will get you the best results your site will achieve. That’s not to say that there is not more you can do – but these are the main items that will effect your rankings in the SERP’s (Search Engine Result Pages). The internet a huge place and technology changes all the time – so do the search engines – a site that is #1 today might be #1001 tomorrow.

You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization and Search Engine Marketing), however beware, there are many that will separate you from your money quickly and leave you with little to no results. We suggest you take some advice from Google concerning selecting an SEO firm for your company. http://www.google.com/intl/en/webmasters/seo.html

Above all else – remember this – There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely!

Tags: Adwords, Blog, Google, Guide, Money, Search Engine, SEO, SERP, Tactics, Yahoo

Afford a Big Precedence to Your Site

SEO Delhi company e-fuzion optimizes the technique details. This company takes the group of key words and key phases and includes them to write articles. In SEO Delhi the company e-fuzion will see the techniques which can be used in different search engine optimization now you will see different what these techniques will guide some one. They will guide you about the difference web site. For all these things the web site needs some of details and avoids the excess. For creating all these it needs lots of patience is required, because the search engine optimization is a long process which needs patience mind. SEO searches those articles which are getting published. There are two ways for it either you can do it manually or there are several article directory you submit the articles and makes the site more interesting. Once searching process finished the more result comes in the end. For more result SEO Delhi company e-fuzion provides the most excessive and most valuable and most interesting results. In the searching process the web site gets higher ranking and it’s the great priority for the site. SEO create the web site with different key words and makes the site more interesting. The next step is to inform the search engine robots about the articles and blogs which you have prepared o more interesting and more interested. The next step is to inform the search engine robots about the articles and blogs which you have prepared. For this you have to visit one of the ping services which are available on the net. These ping services will inform the availability of your articles and blogs to the search engine robots. The search engine robots will then crawl over it and index it. One more technique I can suggest you apart from the above four popular techniques for search engine optimization is to provide back link in your website, this will increase website popularity, and help to improve website visibility and ranking. To sum up I can tell if you use the proper blend of these techniques you ought to success in search engine optimization.

SEO Delhi company e-fuzion is one of the most interesting searching technologies; it is one of the greatest methods to obtain the peak. Once you finished the updates the search engine starts the work and gets all the details. And provide the site a good position.

Tags: Blog, Guide, Search Engine, SEO, Website