Understanding Paid URL Inclusion

The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.

The debate over paid URL inclusion centres around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine’s index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It’s easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages, and when the paid spider will, is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and MSN, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, or AOL results.

One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most important factor in deciding whether to use paid URL inclusion is to decide if it’s a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.

Tags: Google, Money, MSN, Profit, Search Engine, Sell, Website, Yahoo

The Best Way How To Improve Link Popularity

There are many ways how to improve link popularity. If you are webmaster who is hungry for better ranking in search engines, this article was written for you. There are hundreds of factors which determine your search engine position. Except on-page factors there are off-page factors too. And these factors seem to be most important for big search engines like Google, Yahoo! and MSN.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let’s say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (seo) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner’s website. Yes, you are right — link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let’s answer this important question: What is easier — get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let’s look at another factors used by search engines to determine the value of back links. You have probably heard terms “one-way” and “reciprocal” links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn’t link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don’t renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don’t forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

Tags: Google, MSN, Register, Search Engine, SEO, Tactics, Website, Yahoo

Affiliated.net Announces the Launch of Peeker Video Ads

www.Affiliated.net, an Ad Network focused on ‘Web 2.0’ technologies, is announcing the initial launch of its first video ads combined with animations. Their unique approach has broken records and drastically increased CTR% and Conversion rates online. They have ‘broken free’ from embedded video, and create customized videos for advertisers and major brands. The approach is likened to many TV Networks, which they have termed “Peeker Ads”. The advertisements ‘peek’ or animate onto webpages much like you see on major TV Networks now. The new approach online is unobtrusive and visitors seem to enjoy watching these video ads to learn more without having to leave the page or open a new window.

“This approach is interesting as it has increased eCPM drastically when compared to any other form of creative,” says Ricky Ahjua, Director of Online Marketing at Affiliated.net. “The advertisers love it because it is customized video produced for their product or service. Video right now is very hot and publishers are ‘cashing in’ as well because of the new found space these peeker ads present. These give publishers the ability to instantly plug into true targeted video advertisements that are generating click through rate percentages 20% and higher. It is a new frontier of online advertising.”

Affiliated.net seems to have perfected the process, utilization and monetization of video advertisements and brings videos quickly and efficiently to any campaign to increase and enhance online campaigns. They are definitely on the front edge of the wave; large advertisers such as www.Google.com and www.MSN.com are both looking into like technologies.

Merchants and Publishers get these videos peeker advertisements absolutely free when they partner with the Affiliated, letting Affiliated shoulder the cost of production while increasing ROI and conversion rates for merchants, in most cases for a revenue share partnership.

“Publishers are often constrained by limited tools and services provided to them by their networks” says Chris Kautz, Director of Business Development at Affiliated.net. “Affiliated’s videos are provided with customizable players and peeker ads to blend in with sites and give a variety of options as to a video’s look and feel.” They have complete control over how many times these videos are played for a viewer, delay time, positioning and so on. These are merely the first options available, after the initial run of these videos; more options will be gradually added for the publishers benefit. Affiliated.net is constantly working to improve its offerings and provide more options for its partners.”

About Affiliated.net:
Affiliated.net has taken the next leap in Affiliate Marketing and produced the highest responding vehicle on the internet today – Video!
We have opened the world of online video advertising to Publishers and Advertisers with the launch of a Web 2.0 Ad Network. To learn more about Affiliated.net visit www.affiliated.net.

Tags: Ads, Affiliate, Google, MSN, Revenue, Web 2.0

The Forgotten Fundamentals of SEO

Introduction:
Firstly, thank you for taking the time to view my SEO hints and tips e-book on the often forgotten aspects of SEO. This book was written from the collective knowledge and information gathered by Chris Diprose, owner and manager of Kanga Internet. Kanga Internet are located in Melbourne, Australia and they focus on Search Engine Optimization (SEO) and Web Development for the Joomla Content Management System (CMS).

With Search Engine Optimization there are lots of unknowns, educated guesses and knowledge gained from personal and associative experience. Google, Yahoo and MSN keep their cards close to their chest when it comes to revealing how their ranking systems actually work. They tell the community trickles of information on what things can affect search engine results, how they can be improved and what to do in certain situations, but mostly knowing what to do to achieve good results is achieved by studying and hard work. Much alike other SEO consultants I have gathered information from various sources and worked constantly on improving results for customers. I am always looking for new intelligent ways to improve search engine results. I believe in “White Hat” (or more appropriately, “Grey Hat”) principles.

Edition 1 of this e-book is intended for people looking to improve their websites from the ground up. I address SEO design fundamentals; the things you need to consider before embarking on any text and keyword analysis. I hope you find these hints and tips useful.

Enjoy the readings herein.
- Chris Diprose

The Website Revelation – What owning a website actually means.
As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.

Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. “If you build it, they will come” should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet ether, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, “surely this can be replicated for my business” – in answer I would say, “well, it is unlikely, but you should be able to achieve some results over time”.

It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup but the changes do not stop after setup, there are a continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met.

So what should your goal be when you are delving into SEO for your website? Well, everyone’s goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website.

When it comes to SEO and achieving these goals you have to have principles and my main principle is, “Good websites get good ratings and bad websites get bad ratings or none at all.” As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I believe in results through “white hat”(reads; “Grey Hat”) principles and methodologies.

What are “white hat” principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through “White Hat” principles.

So, why should you do things the “white hat” way? Well, search engines do have some kind of understanding, an artificial intelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It’s about being smart, in for the long term and wanting your business to grow organically, naturally.

So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through few of the things you should be doing in your websites from a fundamental level.

Domain names:
When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man.

It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. In many instances Google’s Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the sites optimization it lowers the websites relevance and ranking to the term searched upon. If you can use your old business domain name, then consider this very important.

If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary.

Location specific domain or international domain ( .com or com.au)? Personally I think dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can.

Choosing a Host:
Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn’t. I have had some sites come in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. I guess a consideration

Traffic considerations: When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly.

Site Design:
There are several fundamental things to consider when you are modifying or designing a website.

Flash:
Flash is has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization.

What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown.

When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content(to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML.

Frames:
Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google do now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.

Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames.

Page Layout:
According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.

Good HTML Coding:
A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you can’t code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.

Javascript:
This is very popular among many web development professionals for menu’s, popups, scollers etc etc. It would be my suggestion to use simple plain HTML menu’s or as little Javascript as possible in web pages. There are many small JavaScript menu’s out there that are slim on JavaScript code to reduce this issue and make it almost negligible. Don’t over clutter your site with JavaScript as it increases page size, page load times and the search engines won’t understand it.

Image Sizes:
Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.

Overall page size and loading:
The overall page size is an important factor. It should load quickly and be easily trawled. If you have followed the HTML hand coding, used minimal javascript, used simple table layouts and good image sizing then you should be fine. There is much evidence that supports the fact that Google and probably the other search engines also, do not like to scan huge files, so keeping your overall HTML page size below 25k is my suggestion.

Dynamic URL’s and page/file names:
Dynamic pages are roadblocks to high search engine positioning. Especially those that end in “?” or “&”. In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static – they are hard-coded, their information does not change, and there are no “?” or “&” characters in the URL.

Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. To a spider a “?” represents a sea of endless possibilities – some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop.

As a general rule, search engines will not properly index documents that:
• contain a “?” or “&”
• End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• Could potentially generate a large number of URLs.
To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.

Slightly Off Topic Thoughts:
The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Make educated and informed choices on these topics when considering your audience and what your website objectives are.

Screen Size:
Over 65% of all screens in the World are set to run at the 1024×768 resolution. Of the remaining percentage, 13% are running at 800×600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800×600 restrictive so I tend to design for slightly larger. Not large enough to make an 800×600 user angry but large enough to make it look good on larger screens also. I weigh up my target users, my intended amount of content and find some happy medium. I generally design for 1000×620 as this is the perfect amount of real estate for a 1024×768 user when they have the browser top bar and status bar and Windows taskbar.

colors and themes:
One important aspect of marketing – selling – is the use of color. Meanings are attached to colors in the same way meanings are attached to words.

• Gold is the color of wealth and prosperity.
• White is the color of pure innocence and cleanliness.
• Pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and stress.
• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents “trust”

Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professional’s, it’s obvious that color significance plays no part in their own web optimization. Some of the colors I found on SEO websites:
• Baby Blue, a color which implies weakness.
• Red, a color which implies risk, or danger.
• Orange a color which implies a cheerful “levity”. Orange is one of Americans’ least favorite colors.

Although color selection is off topic for SEO I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. color research is something you should seriously consider. In summary of color choices I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt then I suggest sticking to safe and trusted colors within safe eye pleasing designs.

Gifs for logos and jpgs for pictures:
Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall.

Browser:
It is vitally important to ensure your web page works in both IE, Firefox and Opera. Testing other browsers is also an advantage but these are the main three in use nowadays (2007). I think quoting stats on the browser breakdown are irrelevant as you need it work in all browsers. W3C cross browser compliance is great for this.

So, this brings us to the end of Volume 1: Fundamentals of SEO Web Design. There are many things to consider when designing a website or modifying a web site to make it more SEO friendly. Clearly I have a few more volumes left in SEO for websites.

Tags: Ads, Buy, Google, MSN, Search Engine, Sell, SEO, Tips, Website, Yahoo

SEO contests a new effective way of internet marketing

First, let me explain you what a SEOcontest is. A SEOcontest is a contest where every webmaster can build a website or page about a special keyword. There must be no results in the targeted search engine for that keyword or keyphrase. So most contests have not existing words in them or have the site name of the sponsor in the keyphrase. Like the ambatchdotcom seocontest. Where you need to rank number 1 in Google for the keyphrase ambatchdotcom seocontest. And when you become number one in Google or another search engine and you stay at that spot until the end of the contest you win the main price. Normally thousands of dollars.

But how can a simple seocontest sponsor make profits from such a contest if it costs that much? That will be explained in this article.

The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO’s because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. So you’re brand gets big attention for a long time.

Also, most contests contain the main keywords or the site name or the sponsor of the contest. Like the ambatchdotcom seocontest. The sponsor is ambatch.com. The contest is already going for a month and there are allready over 500,000 participants who promote the name ambatch.com. So when you start a SEOcontest you will be known in the whole webmaster world. Also a lot of contests like the Cpayscom2 Online Casino contest have they’re main keywords in them. In the Cpayscom2 Online Casino contest the keyphrase is Cpayscom2 Online Casino to rank in msn at the first spot. But cpays.com is an affiliate program for online casinos, so the participants are not only promoting the main sponsor but also the main keyphrase of that sponsor.

In most contests there are rules. A common used rule is that you have to place a link back to the sponsor of the contest. So in the Cpayscom2 Online Casino you have to place a link back to cpays.com with the text online casino. But every participant has been optimizing their website for the keyphrase Cpayscom2 Online Casino. That keyphrase contains the words online casino. So every backlink from a participating page is a high value backlink! And if there are 500,000 participating websites, it makes the sponsor a huge jump in the serps and lots of traffic and….MONEY!

Tags: Google, Money, MSN, Profit, Search Engine, SEO, SERP, Website

What is the most effective way to build links for your site

I have seen in many forums that now a days website owners are little confused regarding link building for their site. They are not very sure what link building strategies they should adopt. Not to mention Google and yahoo heavily rely on quality back links. Content optimization is always a factor but these two search engines are heavily relying on volume of links and of course quality of links. A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business ? If yes then check it’s link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites ? (c) Does that page is accessible from home page ? These 3 are must.

We often get questions that our site is new, no one wants to exchange link with us. Yes it’s a big problem for any webmaster. But think if you propose a link from some of your other websites to the webmaster then he’ll certainly exchange link with you. But what if you don’t have any other site, then how you can do one way link building ? Many seo companies, including us provide this kind of service at very reasonable rate, you can hire those companies. Let’s get back to the topic. There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you’ll get bogus data/ search results after you cross page 20 or more. So it’s not a solution to gather sites from search engines. You should follow your competitors link backs and then approach relevant ones for link request. How you’ll find link backs list of your competitors ? it’s very simple just use linkdomain:www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that One way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don’t have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain.

Hard problem what anybody face at the time of link exchange if you don’t have page rank on your proposed link page. 80% link requests get trashed because of “no pr” or “low pr’. After directory submission, Blog submission wait for next Google PR update. You’ll surely get pr 3-4 if you have 100-150 link backs. Now when you have good Pr then start link building for your site. If you are going to propose a well established site be sure you linked back the site first. Otherwise they may reject your proposal. The process I’m discussing here is actually 3 way – for your site A you are proposing a link back to site B from your site C. So this is 3 way link building. This kind of link building is hard to get detected by search engines because they can’t find a clue. But remember you should host your site C on a different server with different ip. For this different server and ip factor search engines can’t detect the link.

But here is a big question – is it completely valueless if we do reciprocal link building ? NO it’s not. reciprocal link building has value but not as one way. Search engines now understand that both sites have mutually agree to show each others link to gain link popularity. But in case of one way it can’t trace a link back. That’s why it gives more value to those one way links. Why one way links are important ? Think of a situation : can you ask Google.com or yahoo.com to place your link on their home page ? No, if you even do they’ll not place your link. But many web sites place a link of google/ yahoo/ msn on their page. That creates the one way link for those domains. They are doing nothing to get a link back. When a site continues to get more and more one way links then search engines also start to think that the domain must be important so other sites are linking back. I would suggest you do mixture of everything. 1) Do one way link building 2) submit your site to free and paid directories 3) Make your own Blog and submit it to Blog directories 4) Use article submission.

Tags: Blog, Google, MSN, Search Engine, SEO, Website, Yahoo