Now that you are all set up with your affiliate programs however, you may be wondering, what can I do to generate traffic to my affiliate links? Lets explore some of the ways we can accomplish this.

The first thing you will want to do is to have a webpage with brief descriptions of all of your affiliate programs along with your affiliate links accompanying it. The reason for this is, for the most part, you will want to promote your own website as opposed to your individual affiliate links. Your webpage dose does not have to be fancy. Once you have accomplished this you will have a huge advantage over simply attempting to generate traffic to your individual affiliate links.

Start a business Blog. A Blog, short for, Web Log, is a great way to promote yourself as a knowledgeable person. People will begin to believe in you and will eventually trust you. Just make sure to post a new article every day so that people will keep coming back to read your latest article. That will breed familiarity. People will buy much more readily from people who they know and trust. Another reason to post every day is that, although it won’t be long before the search engines find your Blog, you can ping the search engines every time your Blog is updated and search engines L-O-V-E new content! Make sure to have a bio along with a link back to your website. Your bio should contain a brief description about you such as, [ John Doe is the owner of yoursite.com. John specializes in helping people to work at home in their own home based business. To learn about the different business opportunities John has to offer you visit his website at www.yoursite.com].

Write and publish your own business articles. This is the greatest form of free advertising available. By writing and submitting articles, along with your bio at the bottom of each of your articles, you will not only have more and more non-reciprocal links pointing back to your website but most importantly the search engines will begin to spider your articles(read them word for word.) When people type into a search engine, keywords or phrases, that match what is in your articles, they will show up on the search results along with a link back to your website! Make sure to insert keywords into your articles that are relevant to your website such as business opportunities, affiliate programs, work at home, home based business, etc. The more relevant links there are pointing back to your website the higher your page rank will be. A higher page rank means your website will show up higher on the search engines results page, so keep writing those articles!

Ezines are email newsletters that people subscribe to on every topic imaginable. Find Ezines that are relevant to the business you are promoting such as business opportunities, affiliate programs, work at home, home based business, etc. Most Ezines will accept advertisements. This is not spam because the subscribers have agreed to accept offers from time to time as part of their subscription and can unsubscribe at any time. With Ezines it is better to advertise your individual affiliate programs along with your affiliate link as opposed to your website with a link back to it.

Email lists are another great way to advertise your individual affiliate programs. These are people who for whatever reason have agreed to receive certain offers. Find lists that are relevant to what you are promoting such as business opportunities, affiliate programs, work at home, home based business etc.

Pay-Per-Click(PPC) advertising such as Google AdWords is a form of advertising for the first time in history were you only pay for advertising if people are actually interested in your ad, since you only pay if someone is interested enough to click on it! These are ads that show up along with the regular search engine results. In the case of Google AdWords for instance the ads appear overhead and also on the right side. This form of advertising however requires a deep technical understanding to make it cost effective, otherwise, it will suck up your advertising dollars in no time!

Promoting your affiliate links dose not have to be expensive. It all depends on wether you would prefer to spend time, money or some sort of compromise between the two. You have various options available to you and what path you decide to take is entirely up to you.

There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?
It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Select the right keywords. You can pay a visit to your competitors’ websites (only those with top-ranked search engine placements). Through analyzing their web contents and meta tags, you can easily find out the keywords they are using. Overture keywords selection tool can also provide you valuable information. Open your favorite browser, enter http://inventory.overture.com/d/searchinventory/suggestion/, type in the search box your keywords or phrases and see how many times they were searched last month. Select those with high search frequency. Google also has a similar keyword selection tool at https://adwords.google.com/select/KeywordSandbox. You can have a try of both of them and balance the search results.

Target your web site content at selected keywords. After finalizing the keywords, you can now build up your web pages with them. But, be careful, don’t overuse any keywords on your web pages. Overuse of keywords may make search engine spiders think you are spamming and get your website banned. How can I judge overuse or not? Go to http://www.gorank.com/seotools/ to have a check of your keywords density, make sure it is within a reasonable range.

Make search engine friendly URLs. Although some of the search engines can follow all dynamic URLs, like http://www.scriptmenu.com/detail.php?id=25257, some of them still prefer static URLs ended with html, htm, etc. To make search engine friendly URLs, you can create real static pages, but you don’t have to. The web server URL rewrite engine can make this job much easier by reinterpreting the URLs before getting actual pages. If you need more help or tips on how to implement URL rewrite model, follow the link http://www.scriptmenu.com/detail_24379.html and get a tutorial.

Get quality backward links to your page. Although keywords optimization of your web pages can improve significantly your search engine placement, it is still far from sufficient to get your pages top ranked. You have to get some quality backward links to your websites. You need at least 35 quality back links to make google going to your web site and take a look at you. You can get these quality links by submitting your site to high-ranked web site directories or by writing some quality articles and then submitting them to the high-ranked online article archives. Many other ways exist, but remember, only backward links from quality web sites count. Websites poorly indexed or with very low search engine ranking have no value to you.

Keep on improving your website. By keyword optimization, URL optimization and quality backward URLs, your website should have gotten remarkable search engine placement. However, the placement is not static, you competitors are optimizing their websites and trying to kick you out of your current position. To maintain a good search engine ranking, you have to keep on improving your website. Keep on optimizing your website navigation, content and structure. Keep on getting more quality links from top-rated sites…. The battle for top search engine positions will never end. Good luck,

How are blogs created? There are several options. The cost-free way is to start a blog at one of the countless free blog services, such as the Google service called blogger. Another option is to use one of the free blog scripts and install it at a paid or free hosting service. Such free blog scripts are also numerous, the most popular of them being wordpress. It is also possible to sign up for a paid hosting service with an already installed wordpress blog, but this service is somewhat costlier.

Now let’s assume that we already have a blog. The next question is: Where do we get content? Choose the subject for your blog. It may be your professional occupation or hobby. In any case, you must have solid knowledge of the subject. For instance, if you are a proctologist, you may write about hemorrhoids, their treatment, prevention and suchlike as long as these are not scientific articles, but materials written in layman&s language. To give you a more practical example, if your hobby is dogs, write about them and people will enjoy it. There is another way to get content. The web has many services offering free articles. All you have to do is select the most interesting ones and publish them. In this way you can quickly fill your blog with content.

Moving on to the question of promoting your blog, it is worth noting that blogs are better indexed by search engines than ordinary web sites due to the specifics of the algorithm used in blogs. For instance, a new article in a well-promoted blog may appear on the search engine results page already on the following day. Of course, this requires registration in special catalogs devoted to blogs, which is what you will do next. Another way is to publish articles with a link to your blog. There are also services meant for just this purpose.

But most importantly, a search engine needs external links to your blog from other web sites. These should be good links generating heavy traffic. What does it mean? It means that ideally the link should be on the web site&s main page. What’s more, this page should have a PR rating of at least 4 (PR or Google Page Rank reflects the significance of any particular web page). Five or six such links will do more than hundreds of other ordinary links. How can you get such links? There are also various options. For instance, you can find a resource thematically related to your blog and offer its owners to reciprocate links. Finally, you can buy such links. The higher the web site&s PR rating, the more such links will cost you.

Now let’s move on to the question of how you can earn money from your own blog. The scheme is quite simple: traffic is converted into money. Your income increases proportionately with the traffic volume. One way to earn from a blog is to place ads, which is done most often through google adwords. Another way is to participate in partnership programs associated with the subject of your blog. So if your blog is devoted to dogs, you should advertise flea control products and other dog-related merchandise. A third way is to sell your own merchandise or services. Of course, you can combine several ways of generating income in a single blog. Last but not least, remember that strength is in numbers, which is why it’s a good idea to maintain several resources at the same time.

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob’s House of Website Optimizing.

When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.

The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.”

Search Engine Optimization–what to avoid: Don’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

More specific information can be found by typing “Search Engine Optimization” into any major search engine like Google or Yahoo and following the links. Good luck!

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There are many webmasters who are looking into ways to increase traffic and on how to obtain a higher page rank for their websites. I myself have many websites which I am always looking to promote.

PPC

Pay per click is where you agree to pay a certain amount of money when people click on an advert that you have created. Programs such as adwords from the search engine Google allow you to place an advert on the right hand side of their search results. Which position you are placed in depends on how much you are willing to spend per click, it is like a kind of auction. Be careful not to spend more on the adverts than you are likely to receive in income. This can be very popular especially if your website is fairly new and is low down in the natural search results.

Paid text adverts

Paid text adverts is another way of attracting additional visitors to your website and it also has the potential of increasing your Google page rank. If the advert is on a high ranking page, this may well on its own lead you to moving up a level in your page rank. If the page is a high traffic page, part of this traffic could well be redirected to your website. I personally would only ever consider paying for a text advert on a website which was related to my own and which had a page rank of five or six.

Writing articles

I believe that the best way of promoting your website is by writing articles like the one you are reading. People reading the articles are potential visitors to your website, as you are able to include a link to your website in the article. Other webmasters are able to use the articles on their websites which creates you a one way backward link. Google are more likely to increase your page rank if you have a large number of backward links, especially one way links.

Link exchange program

As I have just stated, it is vitally important to spend time building up the number of backward links your website has. Joining a link exchange program can seriously reduce your workload, and people have told me that linkmetro is quite good.

To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.

1) Master Keyword List – this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.

2) Pay-Per-Click List – this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.

3) Tag List – this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.

4) Web Site List – this is another subset of the Master List and is more targeted than the PPC list. This list also helps you write powerful content on your site. And don’t forget to refer to this list when setting up the Alt tags for your images (you are using Alt tags aren’t you?).

5) Email List – Are you using keywords in your email? You should be. Keywords are not only used to help people find your site in search engines, but they are words people are actively searching for. Your marketing should be addressing their needs, and your keyword list shows you what they are looking for. Just like creating copy on a web page, use the keyword list to target your email campaigns as well.

So how do you go about creating the Master Keyword list? You first have to decide what you need from your keywords. Most likely you will have a product or service that will dictate the broad category for the list. As an example I will use Nikon Camera as my starting point. Maybe I have a site that specializes in information about Nikons, or I have a store that sells Nikon Cameras, or maybe I sell software that would complement a Nikon Camera. These questions and more will begin to focus your keyword search.

Start by building a basic list using this approach, you don’t need to capitalize, leave everything lowercase.

nikon, nikon camera, nikon information, nikon sales, nikon software

Put down the basic keywords that spring into your head when thinking about your subject. This does not need to be an exhaustive list, just a starting point.

We now need to expand on this list by using tools freely available on the internet. My personal favorite is on Overture.com in their Resource Center. They have a valuable little tool called the Keyword Selector Tool. This tool will give you a list of keyword searches on Overture over a one month period. Simply type in your keyword and hit the button. You will get a list of keywords including the keyword you typed in and the number of searches performed on the keyword.

A search for “Nikon” came back with 100 keyword possibilities. Depending on your original keyword search you may have to clean this list up a bit before using it. For instance one of the keywords was “Nikon rifle scopes”, not what I need so I will delete that one. I usually copy the information from this web page and paste it into an Excel spreadsheet where I can manipulate it as I like. Each month you may get a different set of keywords on Overture, so don’t just do this one time and forget it. Keep on checking back to add more keywords to your list.

Another valuable tool is over on Google. (https://adwords.google.com/select/main?cmd=KeywordSandbox)
You can also find this tool in the Tools section of Google Adwords. This is used like the Overture tool, simply type in your keyword and click on Get More Keywords. This search gave me 225 possible keywords, many of which I will clean out. A nice feature of the Adwords tool is that it allows you to download the list as a CSV file for use in Excel or another program.

There are many other sources for keyword lists. A good place to start is on Search Engine Watch at http://searchenginewatch.com/facts/article.php/2156041

Don’t forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. http://ebay.admarketplace.net

And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site.

Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like “Nikon Binoculars”). Then arrange in order from most relevant to least relevant.

You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure.

The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don’t use “nikon” more than 5 times).

The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list.

Don’t forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life.

And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can finally get that Nikon Camera that I have been wanting.

Take a piece of paper and write down all keywords that can relate to your business. Analyze carefully your business and think of any keywords that relate to your company or product. Ask your friends what keywords would they search for if they were looking for products like yours.

Try to avoid common words, you need to focus on specific keywords. Than more specific your keywords are than more chances you have that your potential customers will find you.

When you have your list of possible keywords, you can try to find out which of them are most popular and try to focus your search engine optimization on these keywords. There are some good tools you can use here.

Remember that people often misspell words, so you can include also some misspelled words.

The first one is the Google AdWords keyword sandbox at https://adwords.google.com/select/KeywordSandbox .
Submit your keywords and you’ll get a list of popular queries that include your keyword and also a list of similar keywords to consider.

The second tool is the Overture Keyword Selector Tool . This one shows you the related searches to your term and how many times that term was searched on last month.

The third tool is a free software, Good keywords for finding the best keywords for your web pages. It provides you with the following features: keyword suggestion, misspelled words, web page explorer, keyword phrase builder, site and link popularity, keyword organizer.

Once you have your keyword list, you can use the Overture View Bids Tool to find out what they’re worth to other advertisers. You can check here your list of most fruitful keywords. You may find out that you can pay very little money in pay-per-click advertising for some hot keywords related to your business.

Google AdWords also provides a similar service, but only to registered members. And Google doesn’t show you the highest bids. You can use their tool named Traffic Estimator and see the traffic estimates for different bid values.

There few other places where you can find lists of popular keywords:

http://buzz.yahoo.com/ – you can find here the most searched terms on yahoo.
http://www.google.com/press/zeitgeist.html – What people are searching for at Google.
http://50.lycos.com/ – The 50 most popular searches on Lycos.

Search “forum” plus the topic of your site on Google or Alta Vista. For my first site, I searched “backpacking + forum” and in the pages of results I found several good forums. I also searched related topics like “hiking” too. You can also check about.com, and other sites that have forums on many topics.

Registration is usually giving your email address and choosing a password. Some forums allow guests to post without registering. Once registered, browse the forum topics, and post a response to anything, just to “learn the ropes”.

Income From Discussion Forums

The point of posting in forums is to get readers to come to your web site. Sure it’s fun to give advice and discuss things of interest to you, but that’s secondary. With that in mind, do the following:

1. Always link to your site. If they don’t allow any links, find another forum.

2. Don’t “spam.” Sales pitches will be removed. Offer honest advice, or express an opinion, then sign off with your name and the link to your site.

3. Ask for help from others. This is an effective and acceptable way to “advertise.” Enter a topic like “Can I get some advice?” and post something like, “I just started a meditation site. If some of you would visit and tell me what you think, I’d really appreciate it.” Have a link to the site. People love to help, and to give opinions, and they&ll click on those ads while they&re at your site.

4. Look at total “views.” Many forums show the total times each “thread” has been viewed. When you see some with many more than others, get in on those, or start a new thread on the same topic. Go where the traffic is, and get some of it.

I didn’t like the idea of forums until I made a few posts, and saw my traffic and revenue climb for days afterwards. That convinced me. Just be polite, offer some value to others, and always have a link to your site. Many other secrets of using forums are covered in my newsletter, but this should be get you started. Talk and make money today.

The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.

Let’s take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.

Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you’ll be a bit confused.

For instance, is this web page about ‘article writing’, or is it about ‘feature writing for journalists’. They are different things. You’ll end up knowing the page is relevant but not that relevant. So you rank it down the bottom.

But what if the page only has the keyword ‘article writing’ several times? You’re absolutely clear the page is about article writing and so you rank it highly. Admittedly, it’s not quite as simple as this. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term.

What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags.

Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.

This trick also works for Google Adwords. Each advert should apply to just a handful of keywords – you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert. If you have hundreds of keywords you’ll find you’ll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. So go against the advice of filling your pages and adverts with keywords. Go specific.

This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site’s success on organic and paid search results. Google Analytics gives you better understanding on how your web site’s web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.

You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.

True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences.

Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.

Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.

Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site’s key words and efficiently guarantees that your web site appears in search engine results.

Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone’s use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.

Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.

Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.

Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:

1. Its functionality equals most expensive visitor tracking services, even if it is free.

2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.

6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.

7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.

Like most search engine services, Google Analytics has its own advantages and disadvantages.

• Its setup is very straightforward. You do not have to waste time waiting for results

• It is quite flexible, provides great solution and a wide range of significant and valuable reports

• You can login once and track multiple sites. You have more than one web site to track.

• Google tracking makes it possible to track campaigns even on other media

• You need not be confused of the A/B ad testing

• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious

• You will get In-depth reports on site navigation of users you never dreamed you could have

• It also has Ecommerce tracking features

However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.

The free web site analytics solution, is Google’s statement regarding their supremacy among other search engines.

Article discusses Google Analytics and how powerful it can be to marketer’s keeping track of their site’s performance in the search engines.

In this article I explain what SEO is and I take you through some of the most important Search Engine Optimisation techniques to help improve your website search engine rankings.

What is Search Engine Optimisation (SEO)?
SEO is search engine optimisation. Essentially Search Engine Optimisation is the art of creating or modifying a website to make it search engine friendly. Search engines are the gateway to gaining huge amounts of website traffic. Imagine if you sold Blue Widgets, then placing as number 1 in a search for “Blue Widgets” would gain you far more traffic than placing number 100 – This should be obvious. To gain rankings and places in the search results your website needs to be better search optimised than the websites that are currently showing above yours in the search results. The more search engine friendly that your website is, then the greater the chance that the search engines will rank you more highly. By using certain SEO techniques you will increase your website in the rankings and hence increase your website traffic. This is why SEO is probably the most important thing about having a website – after all, you can have a very good website but what is the point if no one visits it and buys your product?

Search Engine Optimisation Techniques
SEO can be performed site wide but the way we do this is by using the same SEO techniques on each page one at a time. So although it is common to say a website is search engine optimised in fact we mean that each page of the website is search optimised. Okay, so it should be clear now that SEO for your website is vital for your websites success online. Now, the question is how do we start optimising a website? As there are so many SEO techniques that we could implement in this article I take you through the three that are generally considered the most important by SEO experts.

Search Engine Optimization Technique 1: Identifying Keywords and Key phrases
This step sets the scene for the web page we are about to optimise. We need to do some research using keyword tools, like Google Adwords and Overture Inventory keyword tools. Using these two tools we can input our main term used on the current page we are trying to optimise. We should record the results from these and then order by search volume. We then weed out any irrelevant terms and are left with a list of highly searched and highly relevant terms to this page.

Search Engine Optimization Technique 2: Titles
It is common opinion among SEO professionals that the Title of a webpage is THE single most important SEO aspect of a webpage. The title of the webpage is the first thing a search engine views and tries to interpret. It is vital to ensure that the title is unique across your whole website and that it is highly related and relevant to the content of the webpage. We like to use between 4-10 words in the title tag and we always use the leftward rule. Leftward rule is where the most important words are closer to the left. In this case, the most highly searched on terms we identified in SEO technique 1.

Search Engine Optimization Technique 3: Duplicating Web Page Content
Often websites reproduce information that is copied from other websites. This is a very bad thing to do and search engines are so smart now that they check to duplicated content both within the same website and across all websites pages within their index. It is very important to ensure your website has unique content across the whole Internet. You can write unique articles or howto’s or you can find someone who will write unique content for you. If you currently find that a lot of your pages are listed in the supplemental index on Google then making sure the titles, descriptions, meta keywords and all of your on page content is unique is how you would pull them out of the supplemental index.

This brings us to the end of the Introduction to Search Engine Optimisation. Having covered a few of the basics of SEO you should be well on track to having a few of your web pages optimised.

The Begin of the Begin

You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience.

Once you have your website up, you should be asking yourself — where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are — you can begin by:

1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site

All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.

My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:

1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.

What Do I Do During That Six or Nine Month Period

First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.

Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.

In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.

To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.

Don’t even think about trying to &trick& AdSense. (They have penalties, including getting kicked out.) Don’t create a page on one topic and give it a file name about a different topic—that’s too confusing.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.

2: Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords. I agree. People have become “banner blind” to a horizontal format. Plus, Google has “trained” us to click on relevant text ads on their own site and they use the vertical format.

3: It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.

4: The latest marketing tests have revealed that placing pictures beside, or above you’re a ads can have a massive impact on click-thru rates. This is because the eye is immediately attracted to the picture, once they see the picture, they see the ad!

5: I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…

To find your suitable affiliate partner there are a few things you need to look for: -

The first thing to check out is the affiliate program&s terms of service. For instance, if you intend to use Google Adwords but your potential affiliate partner does not allow Google Adwords for marketing, signing up will not prove fruitful. Thus, reading through the terms and conditions of prospective affiliates is a must. Steer clear of any affiliate programs which do not publicly post their terms of service.

Also ensure that the potential affiliate partner has clear payment specifications. These specifics will help you find out how much money you can earn and how often the payments will come in. You may receive a fixed amount for every sale generated or a certain percentage. For instance, if you are to receive 10% of the sale, and you generate a sale of $100, your earning will be of $10. If the product is good there will be several such sales and the earnings will accrue.

Before agreeing to promote your affiliate programs product, it is very important to check out how their website looks. The way a website looks plays a very important role in how well you can earn money promoting their products or services. For instance, you visit the website of a possible affiliate partner and find out that the website is crowded with several advertisements. Affiliate Programs will generate income for you only if a sale is made. If a potential customer follows the lead from your website to the affiliate programs only to click on one of the advertisements there, you make no money in the process.

The above are starter tips to help you set up a profitable affiliate partnership. Ensure that your affiliate program website caters to products and services that are similar to your line of business. Furthermore, do not have more than 2 affiliate programs at the same time. Place the banners at strategic locations and make sure they gel in with your website and do not stand out as advertisements. Also, concentrate on good content, good color schemes and keep the background uncluttered. All this well help your visitors locate the affiliate add easily, and if they find it interesting, they all click on it. If this visit gets converted into a sale, you earn cash. Its simple, yet complicated. Caution is the key word. If you observe the above mentioned guidelines, you are sure to find success and make fast money.

Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.

When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use “auto parts” as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, “classic car parts”, for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.

The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren’t tied to using keywords that aren’t working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.

The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.

A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

Since the beginning of the understanding of Search Engine Optimization – SEO – there have been tons of different theories developed about how to do it “right”. The truth is, however, that there is no one single method that is one hundred percent known to be better than the rest. Since the large search engines such as Google and Yahoo! don’t release the details of their ranking elements – in addition to the fact that they are constantly changing what these elements are, and how they are weighted in the grand scheme of things – we can only apply the efforts that have been tested and have worked for a given online marketing effort.

The following are the SEO techniques that have been known to work for marketing strategies used by experienced web designers and webmasters. Keep in mind that SEO is an ever-changing experience, and that while these techniques will work for you today, they may not be the same when tomorrow arrives.

1. Google AdWords – this is an SEO technique specifically offered by Google to make certain that you are indeed getting use out of the keywords you want to use. This technique is considered to be quite cost-effective for achieving good search results for your website. It works by allowing you to state the maximum amount that you are willing to spend on a daily basis on your chosen keywords. This can be changed monthly as you witness the results that the Google AdWords SEO technique brings you.

2. Overture Keywords – similar to Google’s AdWords, you can choose the keywords you want, however, you cannot limit your daily spending, so this may be an issue if you’re on a tight budget. However, it has been found to be quite cost effective when balanced against the number of new visitors and active customers created.

3. Yahoo! Regional Directories – when you have your site indexed by Yahoo! Regional Directories – a place where submission is free – then you will always be in their list. Many new clients are found through this reliable process.

4. Keywords, Site Descriptions, Alt-Tags, Title Tags, and Page Content – these are the main focus of SEO experts and SEO businesses today. These are the five elements that take the most amount of effort when optimizing websites. It all has to do with what is contained within the coding of your website. Unless you are truly confident that you know what you’re doing, it is very beneficial to hire a professional SEO company to ensure that you’re including all of the right elements, and doing it properly. Have this done before you submit your site to the different search engines, or re-submit your site after you’ve done your SEO for your website. SEO is well worth paying for to ensure that it is done properly. Professionals will know which keywords to use, how to use them, and how to make sure that they are properly laid out for search engine spiders to crawl the site. Furthermore “illegal” tactics will never be used, which can result in having your website permanently banned from search engines.

5. Online Directories – by submitting your website to any number of different free online directories, you will have an excellent new path for prospective customers to follow to find you. Many are free, others include a nominal charge. If there is a fee involved, do some investigation into the directory first, to make sure that it is worth the money.

6. The Open Directory Project – this is one of the primary resources utilized by the big search engines such as Google for sending their spiders out to crawl new sites. The directory is entirely maintained by humans – that is, every site submitted is reviewed and indexed by a person, not a spider. This does mean that it takes additional time to have your site indexed, but it is well worth the wait.

7. A Blog – adding a blog to your website is a fantastic method for continuing to attract new and repeat visitors to your website. They are drawn to the fresh new content that is constantly being added.

8. Make It Great – Search Engine Optimizing (SEO) is only as good as the website it supports. If you bring lots of visitors to your website, and it has nothing to offer them, or the content is terrible, all of your efforts will be in vain.

Where you should start greatly depends on what you plan on attempting to do, and how deep you’re going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you’re someone that&s looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.

What is a “WYSIWYG” editor?

A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don’t have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you’re doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you… Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you’ll mostly see what will actually show up in your browser once your web site is up WHILE you’re making it. I highly recommend using the latest version of dreamweaver — it is well-known as one of the best HTML editors by general consensus. Dreamweaver&s interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.

Image editing? What do I need that for?

Okay, let’s be realistic here: If you’re going to make a professional *appearing* web site it’s important that you can make some basic, decent looking graphics. There’s a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it’s VERY rewarding. I’ve ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. Infact, I’ve used it for everything except animation… But it also comes with Adobe Imageready which is very good with animation. This software is amazing, and if you’re going to learn ANY image editing software I recommend you start with Photoshop because of it’s widerange of overall… usefulness!

Let’s get me some sales!

Kick off your new web site you’ve gotten up from your knowledge of webmastering and image editing with a few new sales… Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn&t that cost money? Well… Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we&re going to make without much investment upfront.

The big question behind pay-per-click advertising is whether or not it’s worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword&s interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren&t even worth your advertising money.

Let us not forget, however, that in order to make those conversions we&re going to be needing a shopping cart! There’s a lot of diverse software packages out there you can use, but I’ve been using Mal&s E-Commerce Free shopping cart for a number of years with great success. The cart&s server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing’s a better bargain than free, eh?

Getting those sales leads you’ve been building up to BUY!

Once you’ve scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain alotted amount of time. For example, let’s say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!

As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/.

Did you believe this? If your like me you’ve probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.

The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you’ll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.

So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT – yes that’s right… content is still king… the more you try to fool search engines the more damage you’ll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don’t fall pray to the hype and false claims.

Here’s the big Search Engine Secret

Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out… if anyone tries to tell you different or convince you otherwise – put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.

How to improve your chances in the search engines rankings:

*** Know your top keywords.. Use Yahoo’s Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us〈=en_US or Goggle’s Sandbox https://adwords.google.com/select/main?cmd=KeywordSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords – don’t loose them… you will use these over and over and over again.

*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don’t mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.

*** Don’t over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.

*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google’s Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites – but don’t pay too much. You can also use Alexa Traffic Rank or their toolbar – http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.

*** Install Link Exchange Software… but be selective about the link exchanges you approve.

*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 10 pages.

*** Use Google XML Site Maps or find and company that will create one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html

*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the site map into separate pages.

*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.

*** Check for broken links and correct HTML.

*** If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don’t use “&id=” as a parameter in your URLs, as Google does not include these pages.

*** Keep the links on a given page to a reasonable number (fewer than 100).

*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the spiders from content you want included.

*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.

*** Revisit your keywords on a regular basis. There are a 1000′s ways to search for the same thing, search patterns change from time to time. You’ll want to keep up with those changes.

*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the “Natural Listings”, yet they may not be easy to find. You can find Google’s ADD URL here http://www.google.com/addurl/?continue=/addurl

*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories – Inclusion in this directory gets you links in 1000′s of other sites. DMOZ is also the directory Google uses. http://directory.google.com/

WHAT NOT TO DO.

– Don’t Use hidden text or links
– Don’t Use doorway or gateway pages.
– Don’t Use pages that redirect users to other places.
– Don’t use any type of cloaking technology – no matter how great it sounds. It might work for a short time – but you will get caught.
– Don’t use Flash content for important information. Flash is an application that is completely invisible to most search engines. Flash is good for animations and other page elements – not for an entire site unless you also have an html version.
– Don’t Use Misleading or overly repeated words
– Don’t Use Bait and Switch tactics… they don’t work.
– Don’t Use Duplicate sites or pages
– Stay away from Free For All or Link Farms schemes, as these will only hurt you.

There are many things that affect your rankings then just the content on your pages, so DON’T obsess about being #1 – you may never get there no matter what you do. Your time is better spent operating your business in areas you have more control over.

Following the above guidelines will get you the best results your site will achieve. That’s not to say that there is not more you can do – but these are the main items that will effect your rankings in the SERP’s (Search Engine Result Pages). The internet a huge place and technology changes all the time – so do the search engines – a site that is #1 today might be #1001 tomorrow.

You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization and Search Engine Marketing), however beware, there are many that will separate you from your money quickly and leave you with little to no results. We suggest you take some advice from Google concerning selecting an SEO firm for your company. http://www.google.com/intl/en/webmasters/seo.html

Above all else – remember this – There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely!

What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure SEO perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.

Okay let’s consider how we identify keywords and phrases that are the most relevant to your product or service.

For these next tasks I always have a couple of firefox windows open and also a spreadsheet.

1. Open “Overture Inventory” keyword volume checker website in a browser. Type in the product or service and push enter. Copy the results into the spreadsheet.

2. Open “WordTracker” website in a browser, and either using the free trial or account, login to the website. Using the WordTracker wizard tool type in the same product or service you typed in step 1. Copy the results into the spreadsheet.

3. Open “Google Adwords” website in a browser. Locate tools->keyword tool and enter the same keyword we used in the previous 2 steps. Check the “Use synonyms” checkbox. Copy the results into selected keywords and click on the “Estimate Search Traffic” button. Copy the results into the spreadsheet.

4. Looking at the spreadsheet and we have three separate sections of data. Now go through each of the sets of data and weed out any unrelated phrases or phrases by deleting them.

5. Now sort the three sections by their individual search volume. Looking down through each of the lists, highlight the terms that are the most relevant and have the highest search volume. Aim to finish each list with about 10 keyword phrases.

6. Using the lists of keyword Phrases we are now going to start forming a sentence. We are aiming to have 4-11 word title. If the title is shorter then more relevance and weight is placed on the words contained within it. If it is longer then as we progress to the right less and less weight is given to each word so it is important to put your most important keywords to the left of the title.

Google also uses “spanning” on titles. Spanning is where words within a string can be skipped but are still considered relevant because the remaining words tie in with the search query. It is important to understand this technique before we begin. For example, the title on a webpage is “Web Site Design Melbourne”, someone searches in Google on “Web Design Melbourne” and the website would come up in the results because Google skipped the word “Site” in the title and still recognized that the web page was relevant to what was searched on. Using the leftward rule and spanning were looking to piece together a title that covers off as many of the possible high search volume terms as possible while keeping the title short and relevant.

So, after step 6 you should have formed a title. Implement it on your website and monitor how your website ranks for those keyword phrase terms. Keep track of this and it can be helpful when you are learning to experiment, move words around, reconstruct, shorten, lengthen, mix it up a bit and see how it all works. It is important to wait a long enough period of time between changes to ensure you are seeing some kind of reaction, otherwise you could be constantly making changes and not know whether it was the most recent change or the last one. Be patient, learn and track your websites rankings for keyword terms.